Innovation management and new product development / Paul Trott.

Innovation management and new product development / Paul Trott.

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Bibliographic Details
Main Author:	Trott, Paul (Author)
Format:	Book
Language:	English
Published:	Harlow, England : Pearson, 2021.
Edition:	Seventh edition.
Subjects:	Technological innovations > Management. Industrial management. Product management.
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