Innovation management and new product development / Paul Trott.

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Bibliographic Details
Main Author: Trott, Paul (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson, 2021.
Edition:Seventh edition.
Subjects:
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100 1 |a Trott, Paul,  |e author. 
245 1 0 |a Innovation management and new product development /  |c Paul Trott. 
250 |a Seventh edition. 
264 1 |a Harlow, England :  |b Pearson,  |c 2021. 
300 |a xxi, 546 pages :  |b illustrations ;  |c 25 cm 
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500 |a Previous edition: 2017. 
504 |a Includes bibliographical references and index. 
650 0 |a Technological innovations  |x Management. 
650 0 |a Industrial management. 
650 0 |a Product management. 
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