Innovation management and new product development / Paul Trott.

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Bibliographic Details
Main Author: Trott, Paul (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson, 2021.
Edition:Seventh edition.
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Description
Item Description:Previous edition: 2017.
Physical Description:xxi, 546 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781292251523
1292251522