Corporate reputation brand and communication / Stuart Roper, Chris Fill. brand and communication /

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Bibliographic Details
Main Author: Roper, Stuart
Other Authors: Fill, Chris
Format: eBook
Language:English
Published: Harlow, United Kingdom : Pearson Education, Limited, 2012.
Subjects:
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=5173647
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100 1 |a Roper, Stuart. 
245 1 0 |a Corporate reputation  |h [electronic resource]  |b brand and communication /  |c Stuart Roper, Chris Fill. 
264 1 |a Harlow, United Kingdom :  |b Pearson Education, Limited,  |c 2012. 
264 4 |c ©2012. 
300 |a 1 online resource (361 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes bibliographical references and index. 
650 0 |a Corporate image. 
650 0 |a Reputation. 
650 0 |a Public relations. 
650 0 |a Customer relations. 
650 0 |a Branding (Marketing). 
700 1 |a Fill, Chris. 
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