Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. an essential guide for the entire branding team /

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Bibliographic Details
Main Author: Wheeler, Alina (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Edition:Fifth edition.
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100 1 |a Wheeler, Alina,  |e author. 
245 1 0 |a Designing brand identity :  |b an essential guide for the entire branding team /  |c Alina Wheeler. 
250 |a Fifth edition. 
264 1 |a Hoboken, New Jersey :  |b John Wiley & Sons, Inc.,  |c [2018] 
264 4 |c 2018 
300 |a xi, 324 pages :  |b illustrations (colour) ;  |c 29 cm 
500 |a Previous edition: ♭2013. 
504 |a Includes bibliographical references and indexes. 
650 0 |a Brand name products. 
650 0 |a Branding (Marketing) 
650 0 |a Trademarks  |x Design. 
650 0 |a Advertising  |x Brand name products. 
942 |n 0  |0 6 
336 |a text  |b txt  |2 rdacontent 
336 |a still image  |b sti  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier