Digital marketing guidebook integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton ; contributing editor, Alyssa Adkins ; designer, Spencer Ploessl.

Digital marketing guidebook integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton ; contributing editor, Alyssa Adkins ; designer, Spencer Ploessl. integrating strategy and tactics with values : a guidebook for executives, managers, and students /

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Bibliographic Details
Main Authors: Kaufman, Ira Morton, 1947- (Author), Horton, Chris (Marketing consultant) (Author)
Other Authors: Adkins, Alyssa (Editor), Ploessl, Spencer (Designer)
Format: eBook
Language:English
Published: New York ; Oxfordshire, England : Routledge, 2015.
Subjects:
Internet marketing.
Marketing > Management.
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=1818176
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