"Anjaneya" health drink : re-positioning dilemma / Aasha Jayant Sharma (Operations Management, Symbiosis Institute of Operations Management, Nashik, India), and Vandana Prashant Sonwaney (Operations Management, Symbiosis Institute of Operations Management, Nashik, India).

"Anjaneya" health drink : re-positioning dilemma / Aasha Jayant Sharma (Operations Management, Symbiosis Institute of Operations Management, Nashik, India), and Vandana Prashant Sonwaney (Operations Management, Symbiosis Institute of Operations Management, Nashik, India). re-positioning dilemma /

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Bibliographic Details
Main Authors: Sharma, Aasha Jayant (Author), Sonwaney, Vandana Prashant (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald emerging markets case studies, volume 8, issue 4
Subjects:
Marketing research.
Market segmentation.
Target marketing.
Online Access:http://dx.doi.org/10.1108/EEMCS-08-2017-0213
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