Suntej Engineering : a struggle to stay afloat in the face of competition / Sajeev Abraham George (Operations and Supply Chain, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), Latika Tejwani (Operations and Supply Chain, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), Anubha Kachhawa Saini(Information Management, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), Nikhil Pathak (Finance, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), and Nimish Kanvinde (Finance, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India).

Suntej Engineering : a struggle to stay afloat in the face of competition / Sajeev Abraham George (Operations and Supply Chain, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), Latika Tejwani (Operations and Supply Chain, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), Anubha Kachhawa Saini(Information Management, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), Nikhil Pathak (Finance, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), and Nimish Kanvinde (Finance, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India). a struggle to stay afloat in the face of competition /

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Bibliographic Details
Main Authors: George, Sajeev Abraham (Author), Tejwani, Latika (Author), Saini, Anubha Kachhawa (Author), Pathak, Nikhil (Author), Kanvinde, Nimish (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald emerging markets case studies, volume 8, issue 4
Subjects:
Small business.
Customer loyalty.
Online Access:http://dx.doi.org/10.1108/EEMCS-03-2018-0041
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Description
Item Description:The case is intended to enable the student to understand: The dynamics of SME, particularly in the adhesive industry entrepreneurial dilemma faced by the owner of an SME, faced with an existential crisis; the application of analytical frameworks such as Porters five forces, PESTEL and SWOT in strategy formulation; importance of long-term supplier relationships and focus on quality in retaining relationship clients.
The case is set up in the context of a SME in the adhesive industry in India where the Managing Director of the company Suntej Engineering Private Ltd was engulfed with questions on the future of the firm. The firm was faced with multiple challenges mostly from the external environment. The case could help students to appreciate the process of strategic decision-making by the owner of a small firm, in response to a crisis situation, and how his vast experience and entrepreneurial mind-set helps him to tide over the crisis.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISSN:2045-0621 ;
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