Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity / Rita Gunther McGrath, Ian C. MacMillan. a breakthrough process to reduce risk and seize opportunity /

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Bibliographic Details
Main Author: McGrath, Rita Gunther
Other Authors: MacMillan, Ian C., 1940-
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business Press, c2009.
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Description
Physical Description:vi, 249 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. 227-235) and index.
ISBN:9781591396857
1591396859