Corporate reputation : brand and communication / Stuart Roper, Chris Fill.

Corporate reputation : brand and communication / Stuart Roper, Chris Fill. brand and communication /

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Bibliographic Details
Main Author: Roper, Stuart
Other Authors: Fill, Chris
Format: Book
Language:English
Published: Harlow : Pearson Education, 2012.
Subjects:
Corporate image.
Reputation.
Public relations.
Customer relations.
Branding (Marketing)
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Description
Physical Description:xxiii, 332 p. : col. ill. ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780273727590
0273727591

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