The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
2017.
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| Edition: | Sixth edition. |
| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=4915575 |
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| 245 | 1 | 4 | |a The new rules of marketing & PR |h [electronic resource] : |b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |c David Meerman Scott. |
| 246 | 3 | |a New rules of marketing and PR | |
| 250 | |a Sixth edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2017. | |
| 264 | 4 | |c ♭2017 | |
| 300 | |a 1 online resource (427 pages) : |b illustrations | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet in public relations. | |
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