Branding Latin America : strategies, aims, resistance / edited by Dunja Fehimović and Rebecca Ogden ; foreword by Melissa Aronczyk.

Branding Latin America : strategies, aims, resistance / edited by Dunja Fehimović and Rebecca Ogden ; foreword by Melissa Aronczyk. strategies, aims, resistance /

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Bibliographic Details
Other Authors: Fehimović, Dunja (Editor), Ogden, Rebecca (Editor), Aronczyk, Melissa (writer of foreword.)
Format: Book
Language:English
Published: Lanham : Lexington Books, [2018]
Subjects:
Branding (Marketing) > Latin America.
Branding (Marketing) > Social aspects > Latin America.
Economic development > Latin America.
Neoliberalism > Latin America.
Globalization > Latin America.
Latin America > Social conditions.
Latin America > Commerce.
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245 0 0 |a Branding Latin America :  |b strategies, aims, resistance /  |c edited by Dunja Fehimović and Rebecca Ogden ; foreword by Melissa Aronczyk. 
264 1 |a Lanham :  |b Lexington Books,  |c [2018] 
264 4 |c ©2018 
300 |a xiii, 232 pages :  |b illustrations (colour) ;  |c 24 cm 
504 |a Includes bibliographical references and index. 
650 0 |a Branding (Marketing)  |z Latin America. 
650 0 |a Branding (Marketing)  |x Social aspects  |z Latin America. 
650 0 |a Economic development  |z Latin America. 
650 0 |a Neoliberalism  |z Latin America. 
650 0 |a Globalization  |z Latin America. 
651 0 |a Latin America  |x Social conditions. 
651 0 |a Latin America  |x Commerce. 
700 1 |a Fehimović, Dunja,  |e editor. 
700 1 |a Ogden, Rebecca,  |e editor. 
700 1 |a Aronczyk, Melissa,  |e writer of foreword. 
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