Market research in practice : an introduction to gaining greater market insight / Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman.

Market research in practice : an introduction to gaining greater market insight / Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman. an introduction to gaining greater market insight /

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Bibliographic Details
Main Authors: Hague, Paul N. (Author), Harrison, Matthew (Author), Cupman, Julia (Author), Truman, Oliver (Author)
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2016.
Edition:Third edition.
Subjects:
Marketing research.
Marketing research > Methodology.
Social sciences > Research > Methodology.
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London Library - London

Shelfmark: 658.83/HAG
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