Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij. understanding cultural paradoxes /

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Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943- (Author)
Format: Book
Language:English
Published: Los Angeles : SAGE, 2019.
Edition:5th edition.
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Description
Item Description:Previous edition: 2013.
Physical Description:xx, 488 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781544318141
1544318146