Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling. strategic and operational marketing /
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Main Author: | Lambin, Jean-Jacques, 1933- |
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Other Authors: | Schuiling, Isabelle, 1962- |
Format: | Book |
Language: | English |
Published: |
Houndmills, Basingstoke ; New York, NY :
Palgrave Macmillan,
2012.
|
Edition: | 3rd ed. |
Subjects: | |
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