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Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling. strategic and operational marketing /

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Bibliographic Details
Main Author:	Lambin, Jean-Jacques, 1933-
Other Authors:	Schuiling, Isabelle, 1962-
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012.
Edition:	3rd ed.
Subjects:	Marketing > Europe. Marketing > Europe > Management.
Tags:	Add Tag No Tags, Be the first to tag this record!

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