Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling. strategic and operational marketing /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Houndmills, Basingstoke ; New York, NY :
Palgrave Macmillan,
2012.
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Edition: | 3rd ed. |
Subjects: | |
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London Library
Shelfmark:
658.8/LAM |
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