Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling. strategic and operational marketing /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Houndmills, Basingstoke ; New York, NY :
Palgrave Macmillan,
2012.
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Edition: | 3rd ed. |
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100 | 1 | |a Lambin, Jean-Jacques, |d 1933- | |
245 | 1 | 0 | |a Market-driven management : |b strategic and operational marketing / |c Jean-Jacques Lambin with Isabelle Schuiling. |
250 | |a 3rd ed. | ||
260 | |a Houndmills, Basingstoke ; |a New York, NY : |b Palgrave Macmillan, |c 2012. | ||
300 | |a xxv, 590 p. : |b ill. ; |c 25 cm. | ||
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Marketing |z Europe. | |
650 | 0 | |a Marketing |z Europe |x Management. | |
700 | 1 | |a Schuiling, Isabelle, |d 1962- | |
942 | |n 0 |0 3 |