Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling. strategic and operational marketing /

Saved in:
Bibliographic Details
Main Author: Lambin, Jean-Jacques, 1933-
Other Authors: Schuiling, Isabelle, 1962-
Format: Book
Language:English
Published: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012.
Edition:3rd ed.
Subjects:
Marketing > Europe.
Marketing > Europe > Management.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xxv, 590 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780230276024
0230276024

Similar Items