Principles of marketing Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.
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| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
2018.
|
| Edition: | Seventeenth, global edition. |
| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=5186081 |
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| 008 | 180117t20182018enkao ob 001 0 eng d | ||
| 020 | |z 9781292220178 | ||
| 020 | |a 9781292220239 (e-book) | ||
| 040 | |a MiAaPQ | ||
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Kotler, Philip, |e author. | |
| 245 | 1 | 0 | |a Principles of marketing |h [electronic resource] / |c Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik. |
| 250 | |a Seventeenth, global edition. | ||
| 264 | 1 | |a Harlow, England : |b Pearson, |c 2018. | |
| 264 | 4 | |c 2018 | |
| 300 | |a 1 online resource (737 pages) : |b color illustrations, photographs | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 506 | |a Login to VPN Client for off campus access. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Armstrong, Gary, |e author. | |
| 700 | 1 | |a Opresnik, Marc Oliver, |e contributor. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=5186081 |
| 952 | |0 0 |1 0 |2 ddc |4 0 |7 0 |9 867861 |a ONLINE |b ONLINE |c EB |d 2018-09-28 |e 1102 |g 27.61 |l 0 |r 2018-09-28 |v 29.06 |w 2018-09-28 |y ONLINE |z Proquest Ebook Central, 13 user ebook | ||
| 999 | |c 538782 |d 538782 | ||