Principles of marketing Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.

Principles of marketing Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Other Authors: Opresnik, Marc Oliver (Contributor)
Format: eBook
Language:English
Published: Harlow, England : Pearson, 2018.
Edition:Seventeenth, global edition.
Subjects:
Marketing.
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=5186081
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Description
Physical Description:1 online resource (737 pages) : color illustrations, photographs
Bibliography:Includes bibliographical references and index.
ISBN:9781292220239 (e-book)
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