APA Edition Citation

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik (Seventeenth, global edition.). Pearson.

Chicago Edition Citation

Kotler, Philip, Gary Armstrong, and Marc Oliver Opresnik. Principles of Marketing Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik. Seventeenth, global edition. Harlow, England: Pearson, 2018.

MLA Edition Citation

Kotler, Philip, et al. Principles of Marketing Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik. Seventeenth, global edition. Pearson, 2018.