The psychology of consumer profiling in a digital age / Barrie Gunter.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London :
Routledge, Taylor & Francis Group,
2018.
|
| Series: | Routledge studies in marketing ;
2. |
| Subjects: | |
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| LEADER | 01179pam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 9781138340749 | ||
| 005 | 20190111155304.0 | ||
| 007 | ta | ||
| 008 | 180718r20182016xxu f b 001 0 eng d | ||
| 952 | |0 0 |1 0 |4 0 |6 658_834019000000000_GUN |7 0 |9 866363 |a LONDON |b LONDON |c LL |d 2018-09-14 |e 311 |g 30.94 |l 1 |o 658.834019/GUN |p 0404753736 |r 2021-10-01 |s 2019-01-11 |v 36.99 |w 2018-09-14 |y LONLONG | ||
| 999 | |c 538196 |d 538196 | ||
| 020 | |a 9781138340749 | ||
| 020 | |a 113834074X | ||
| 040 | |a StDuBDS | ||
| 089 | |a 658.834019 | ||
| 100 | 1 | |a Gunter, Barrie, |e author. | |
| 245 | 1 | 4 | |a The psychology of consumer profiling in a digital age / |c Barrie Gunter. |
| 264 | 1 | |a New York ; |a London : |b Routledge, Taylor & Francis Group, |c 2018. | |
| 300 | |a 257 pages ; |c 23 cm. | ||
| 490 | 1 | |a Routledge studies in marketing ; |v 2 | |
| 500 | |a Originally published: 2016. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Consumer profiling. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 830 | 0 | |a Routledge studies in marketing ; |v 2. | |
| 942 | |n 0 |0 1 | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||