Marketing strategy and management / Michael J. Baker, Emeritus Professor of Marketing, University of Strathclyde.
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Main Author: | Baker, Michael John (Author) |
---|---|
Format: | Book |
Language: | English |
Published: |
London ; New York, NY :
Macmillan Education, Palgrave,
2014.
|
Edition: | Fifth edition. |
Subjects: | |
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