Marketing strategy and management / Michael J. Baker, Emeritus Professor of Marketing, University of Strathclyde.
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
London ; New York, NY :
Macmillan Education, Palgrave,
2014.
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Edition: | Fifth edition. |
Subjects: | |
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Item Description: | Previous edition: 2007. |
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Physical Description: | xiii, 545 pages : illustrations ; 28 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781137025821 1137025824 |