Brand management : co-creating meaningful brands / Michael Beverland.

Brand management : co-creating meaningful brands / Michael Beverland. co-creating meaningful brands /

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Bibliographic Details
Main Author: Beverland, Michael (Author)
Format: Book
Language:English
Published: Los Angeles : SAGE, 2018.
Subjects:
Branding (Marketing)
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dissertation 2
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London Library - London

Shelfmark: 658.827/BEV
Copy [0404737811] Available
Copy [0404737803] Available

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