Consumer behaviour : applications in marketing.

Consumer behaviour : applications in marketing. applications in marketing.

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Bibliographic Details
Main Authors:	East, Robert, 1940- (Author), Singh, Jaywant (Author), Wright, Malcolm, 1963- (Author), Vanhuele, Marc (Author)
Format:	Book
Language:	English
Published:	Los Angeles : SAGE, 2017.
Edition:	3rd edition /
Subjects:	Consumer behavior. Consumer behavior > Psychological aspects. Consumer behavior > Social aspects. Marketing.
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