Consumer behaviour : applications in marketing.

Consumer behaviour : applications in marketing. applications in marketing.

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Bibliographic Details
Main Authors: East, Robert, 1940- (Author), Singh, Jaywant (Author), Wright, Malcolm, 1963- (Author), Vanhuele, Marc (Author)
Format: Book
Language:English
Published: Los Angeles : SAGE, 2017.
Edition:3rd edition /
Subjects:
Consumer behavior.
Consumer behavior > Psychological aspects.
Consumer behavior > Social aspects.
Marketing.
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Description
Item Description:Previous edition: 2013.
Physical Description:xii, 350 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references (pages 300-339) and index.
ISBN:9781473919501
1473919509

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