APA Edition Citation

East, R., Singh, J., Wright, M., & Vanhuele, M. (2017). Consumer behaviour : applications in marketing: Applications in marketing (3rd edition.). SAGE.

Chicago Edition Citation

East, Robert, Jaywant Singh, Malcolm Wright, and Marc Vanhuele. Consumer Behaviour : Applications in Marketing: Applications in Marketing. 3rd edition. Los Angeles: SAGE, 2017.

MLA Edition Citation

East, Robert, et al. Consumer Behaviour : Applications in Marketing: Applications in Marketing. 3rd edition. SAGE, 2017.