Advertising and promotions : an integrated brand approach. an integrated brand approach.

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Bibliographic Details
Other Authors: Semenik, Richard J., O'Guinn, Thomas C.
Format: Book
Language:English
Published: [Mason, Ohio?] : South-Western Cengage Learning, c2012.
Edition:6th ed., International ed. /
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London Library - London

Shelfmark: 659.1/SEM
Copy [0404614493] Available