What Chinese want : culture, communism, and China's modern consumer / Tom Doctoroff. culture, communism, and China's modern consumer /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke :
Palgrave Macmillan,
2012.
|
| Edition: | Pbk ed. |
| Subjects: | |
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| 008 | 111006s2012 xxka 001 0 eng | ||
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| 020 | |a 9781137278357 | ||
| 040 | |a DLC | ||
| 050 | 0 | 0 | |b D634 2012 |
| 089 | |a 658.8343 | ||
| 100 | 1 | |a Doctoroff, Tom. | |
| 245 | 1 | 0 | |a What Chinese want : |b culture, communism, and China's modern consumer / |c Tom Doctoroff. |
| 250 | |a Pbk ed. | ||
| 260 | |a Basingstoke : |b Palgrave Macmillan, |c 2012. | ||
| 300 | |a xiv, 258 p. : |b ill. ; |c 25 cm. | ||
| 650 | 0 | |a Consumers |z China |x Attitudes | |
| 650 | 0 | |a Consumers' preferences |z China | |
| 650 | 0 | |a Marketing |z China. | |
| 651 | 0 | |a China |x Economic conditions |y 2000- | |
| 942 | |2 ddc | ||