@book{ Solr-528310, title = {Innovation management and new product development Paul Trott.}, author = {Trott, Paul}, address = {Harlow}, publisher = {Pearson}, year = {2017}, edition = {Sixth Edition.}, note = {Revised edition of the author's Innovation management and new product development, 2012.}, url = {https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9781292165400} }