Trott, P. (2017). Innovation management and new product development Paul Trott (Sixth Edition.). Pearson.
Chicago Edition CitationTrott, Paul. Innovation Management and New Product Development Paul Trott. Sixth Edition. Harlow: Pearson, 2017.
MLA Edition CitationTrott, Paul. Innovation Management and New Product Development Paul Trott. Sixth Edition. Pearson, 2017.
Warning: These citations may not always be 100% accurate.