Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. what consumers really want /

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Bibliographic Details
Main Author: Gilmore, James H., 1959-
Other Authors: Pine, B. Joseph
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, c2007.
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London Library - London

Shelfmark: 658.8343/GIL
Copy [0404562892] Available