The brand flip : why customers now run companies--and how to profit from it : a whiteboard overview / by Marty Neumeier. why customers now run companies--and how to profit from it : a whiteboard overview /

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Bibliographic Details
Main Author: Neumeier, Marty (Author)
Format: Book
Language:English
Published: [San Francisco, CA] : New Riders, [2016]
Series:Voices that matter.
Subjects:
Consumers.
Brand loyalty.
Product management.
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MARC

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100 1 |a Neumeier, Marty,  |e author. 
245 1 4 |a The brand flip :  |b why customers now run companies--and how to profit from it : a whiteboard overview /  |c by Marty Neumeier. 
264 1 |a [San Francisco, CA] :  |b New Riders,  |c [2016] 
264 4 |c 2016 
300 |a 146 pages :  |b illustrations ;  |c 21 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Voices that matter 
504 |a Includes bibliographical references and index. 
650 0 |a Consumers. 
650 0 |a Brand loyalty. 
650 0 |a Product management. 
830 0 |a Voices that matter. 
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