Passion branding harnessing the power of emotion to build strong brands / Neill Duffy with Jo Hooper.

Passion branding harnessing the power of emotion to build strong brands / Neill Duffy with Jo Hooper. harnessing the power of emotion to build strong brands /

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Bibliographic Details
Main Author: Duffy, Neill
Other Authors: Hooper, Jo
Format: eBook
Language:English
Published: Chichester : Wiley, 2003.
Subjects:
Branding (Marketing).
Branding (Marketing) > Case studies.
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=210555
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https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=210555

Online Resource - Electronic book

Copy [B492389] Available

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