Paul Trott. (2012). Innovation management and new product development Paul Trott (5th ed.). Pearson Education Ltd.
Chicago Edition CitationPaul Trott. Innovation Management and New Product Development Paul Trott. 5th ed. Harlow: Pearson Education Ltd, 2012.
MLA Edition CitationPaul Trott. Innovation Management and New Product Development Paul Trott. 5th ed. Pearson Education Ltd, 2012.
Warning: These citations may not always be 100% accurate.