Media research techniques Arthur Berger.

Media research techniques Arthur Berger.

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Bibliographic Details
Main Author: Berger, Arthur A. (Asa)
Format: eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 1998.
Edition:2nd ed.
Subjects:
Mass media.
Mass media > Research > Methodology.
Research.
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=997016
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