The new business road test : what entrepreneurs and executives should do before launching a lean start-up / John Mullins.

The new business road test : what entrepreneurs and executives should do before launching a lean start-up / John Mullins. what entrepreneurs and executives should do before launching a lean start-up /

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Bibliographic Details
Main Author: Mullins, John W. (John Walker) (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson, 2013.
Edition:Fourth edition.
Subjects:
New business enterprises > Planning.
Marketing research.
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