Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves.

Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves. the market research myth, the truth about consumers and the psychology of shopping /

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Bibliographic Details
Main Author: Graves, Philip
Format: Book
Language:English
Published: London : Nicholas Brealey, 2010.
Subjects:
Consumer behavior
Consumers > Research
Marketing research
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