APA Edition Citation

Graves, P. (2010). Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves: The market research myth, the truth about consumers and the psychology of shopping. Nicholas Brealey.

Chicago Edition Citation

Graves, Philip. Consumer.ology : The Market Research Myth, the Truth About Consumers and the Psychology of Shopping / Philip Graves: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping. London: Nicholas Brealey, 2010.

MLA Edition Citation

Graves, Philip. Consumer.ology : The Market Research Myth, the Truth About Consumers and the Psychology of Shopping / Philip Graves: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping. Nicholas Brealey, 2010.