Auto brand building successful car brands for the future / Anders Parment. building successful car brands for the future /

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Bibliographic Details
Main Author: Parment, Anders
Format: eBook
Published: London : Kogan Page, 2014.
Subjects:
Online Access:https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=1581242
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100 1 |a Parment, Anders 
245 1 0 |a Auto brand  |h [electronic resource] :  |b building successful car brands for the future /  |c Anders Parment. 
260 |a London :  |b Kogan Page,  |c 2014. 
650 0 |a Automobile industry and trade. 
650 0 |a Automobiles  |x Marketing. 
650 0 |a Automobiles. 
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