The irrational consumer : applying behavioural economics to your business strategy / Enrico Trevisan. applying behavioural economics to your business strategy /

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Bibliographic Details
Main Author: Trevisan, Enrico
Format: Book
Language:English
Published: Farnham, Surrey ; Burlington, Vermont : Gower, [2013]
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.4012/TRE
Copy [0404310680] Available