Marketing management : a cultural perspective / edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti.

Marketing management : a cultural perspective / edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti. a cultural perspective /

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Bibliographic Details
Other Authors: Penaloza, Lisa, Toulouse, Nil, Visconti, Luca M.
Format: Book
Language:English
Published: Abingdon : Routledge, 2012.
Subjects:
Marketing > Management > Cross-cultural studies.
Export marketing > Cross-cultural studies.
Marketing > Cross-cultural studies.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/MAR
Copy [0404292143] Available

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