Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the 21st century / edited by John M.T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena. contemplating corporate branding, marketing and communications in the 21st century /
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Format: | Book |
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Language: | English |
Published: |
London :
Routledge, Taylor & Francis Group,
2013.
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Series: | Routledge interpretive marketing research series ;
17. |
Subjects: | |
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Pilkington Library - Pilkington Main Collection
Shelfmark: |
658.8/CON |
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Copy [0404292550] | Available |