Packaging the brand the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.

Packaging the brand the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. the relationship between packaging design and brand identity /

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Bibliographic Details
Main Author: Ambrose, Gavin
Other Authors: Harris, Paul, 1971-
Format: eBook
Language:English
Published: Lausanne : AVA Academia, c2011.
Series:Required reading range. Course reader.
Subjects:
Packaging > Design.
Brand name products > Marketing.
Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9782940439799
Tags: Add Tag
brand 1
expression 1
graphic 1
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245 1 0 |a Packaging the brand  |h [electronic resource] :  |b the relationship between packaging design and brand identity /  |c Gavin Ambrose, Paul Harris. 
260 |a Lausanne :  |b AVA Academia,  |c c2011. 
300 |a 207 p. :  |b ill. (chiefly col.). 
490 1 |a Required reading range. Course reader 
504 |a Includes bibliographical references and index. 
650 0 |a Packaging  |x Design. 
650 0 |a Brand name products  |x Marketing. 
700 1 |a Harris, Paul,  |d 1971- 
830 0 |a Required reading range. Course reader. 
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