Packaging the brand the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.

Packaging the brand the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. the relationship between packaging design and brand identity /

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Bibliographic Details
Main Author: Ambrose, Gavin
Other Authors: Harris, Paul, 1971-
Format: eBook
Language:English
Published: Lausanne : AVA Academia, c2011.
Series:Required reading range. Course reader.
Subjects:
Packaging > Design.
Brand name products > Marketing.
Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9782940439799
Tags: Add Tag
brand 1
expression 1
graphic 1
Description
Physical Description:207 p. : ill. (chiefly col.).
Bibliography:Includes bibliographical references and index.
ISBN:9782940439799

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