Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt.

Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt. in fashion /

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Bibliographic Details
Main Author: Solomon, Michael R.
Other Authors: Rabolt, Nancy J.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009.
Subjects:
Fashion merchandising.
Clothing and dress > Marketing.
Consumer behavior.
Consumers' preferences.
Consumers > Psychology.
Consumer protection.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 687.0688/SOL
Copy [0404290361] Available

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