Design in business : strategic innovation through design / Margaret Bruce and John Bessant. strategic innovation through design /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Financial Times Prentice Hall,
2002.
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| Subjects: | |
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| Physical Description: | xxii, 287 p. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780273643746 0273643746 |