APA Edition Citation

Bruce, M., & Bessant, J. R. (2002). Design in business : strategic innovation through design / Margaret Bruce and John Bessant: Strategic innovation through design. Financial Times Prentice Hall.

Chicago Edition Citation

Bruce, Margaret, and J. R. Bessant. Design in Business : Strategic Innovation Through Design / Margaret Bruce and John Bessant: Strategic Innovation Through Design. Harlow: Financial Times Prentice Hall, 2002.

MLA Edition Citation

Bruce, Margaret, and J. R. Bessant. Design in Business : Strategic Innovation Through Design / Margaret Bruce and John Bessant: Strategic Innovation Through Design. Financial Times Prentice Hall, 2002.