How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute.

How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute. what marketers don't know /

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Bibliographic Details
Main Author: Sharp, Byron
Format: Book
Language:English
Published: South Melbourne, Vic. ; Oxford : Oxford University Press, 2010.
Subjects:
Branding (Marketing)
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branding 1
gbm 1
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